What is More Valuable Than Customer Acquisition? While it might seem counter-intuitive, securing a new customer is often not as valuable to a business as retaining an existing one. Why? The answer lies in the balance between Customer Acquisition Cost (CAC), and Customer Lifetime Value (CLV). So, how can businesses shift focus from solely acquiring […]
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Are You Harnessing the Power of Value-based Optimization? Executives across the globe, are you embracing customer-centric visionary approaches to drive your business growth? Value-based optimization is a game-changing concept in the corporate world that can redefine how we perceive enhancing customer relationships and loyalty building. Unraveling the Significance of Value-Based Optimization At its heart, value-based
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Can Effective Relationship Marketing Build Trust? There is no doubt that building strong, lasting relationships with consumers is essential for a company’s long-term success. But, have you considered that effective relationship marketing could be the strategy your company needs to build that necessary trust? Understanding the Value-Based Optimization in Relationship Marketing In traditional marketing strategies,
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